Resonance over Metrics 💛🌊

🎨 by Justine Anweiler, We’ve Always Been Risen, 2025.

I’m not a metrics based person, instead I measure resonance.

Nothing I’ve created ever looks at the numbers. It doesn’t interest me. That’s not my role in this lifetime.

From book covers to brand activations to ceremonial facilitation — I’ve never deeply thought of who the target audience is.

I create for meaning.

While some people grind, iterate and measure – I feel, sense and sit with.

I have found great success in everything that I do, not because my output is high but because my presence is focused.

When we work together, I don’t output and work backwards. I go all in.

We build masterpieces and create from feelings, knowing that the right people will connect harder.

Resonate deeper.

It’s not about universal like ability, it’s about accurately translating the essence of the author/creator/founder/investor and creating a magnet for those meant to receive it.

It’s a dissonance detector and resonance attractor.

And it works every time!

Article FAQs generated by ChatGPT:
1. How is this connected to the concept of regeneration?
A resonance-based approach is deeply tied to regeneration because it prioritizes life-giving alignment over extraction. Regeneration is about cycles, not output. Instead of depleting energy by grinding and measuring, the method restores vitality by working with presence, intuition, and essence. That mirrors how regenerative systems give back as much (or more) than they take. Resonance creates renewal. When something resonates, it nourishes both creator and receiver. The act of creating becomes reciprocal, like regenerative agriculture, which enriches the soil while producing food. Your work enriches people and communities while delivering meaningful creations. It resists extractive patterns. Metrics and productivity often reflect extractive logics—squeezing out results at the cost of depth. By centring resonance, you protect the creative ecosystem from burnout and instead foster sustainable, ongoing growth. So the link is: Resonance is a regenerative principle. It ensures that what’s created isn’t just produced, but continually gives life back to the people, the culture, and the creative field itself.

2. How can I reframe my team and bosses’ definition of success to better align with this approach?
The best way to prototype it is to propose dual success metrics. Give them a framework with two tracks of success so they see resonance as complementary, not contradictory. Track 1: Traditional Metrics (reach, revenue, engagement). Track 2: Resonance Metrics (qualitative feedback, emotional impact, cultural relevance, repeat returnees).

3. What makes presence and resonance more powerful than traditional measures of productivity and success?
Presence and resonance create impact by going deeper rather than broader. A single project that fully embodies someone’s essence can have more transformative power than many projects designed only for output or scale. Resonance ensures that each creation not only exists but truly matters, leaving a lasting impression that numbers alone cannot capture.